SCIENCE AND CONSCIOUSNESS
Creating graphics, images, and educational materials cannot be a purely mechanical process; one must ask oneself questions throughout the production process. Constantly verifying that the image is accurate and truthful is essential, as one must be aware of the responsibility involved in communicating information to the public through images and content. Curiosity, a critical mindset, research, and—above all—collaborations with scientists specializing in chemistry, medicine, and biology are essential for designing well-informed content or innovative multimedia museum exhibits. Thanks to her career spanning more than twenty years, Iride Rapone is qualified both to design multimedia exhibits and to oversee and produce files suitable for high-quality printing. She studied drawing and cartography for two years, as well as agricultural chemistry and applied biology, as part of a curriculum parallel to her studies in the arts.
ARTIFICIAL INTELLIGENCE
In the changing world of new technology tools Generative AI has become a common new thing that everyone can use; for communications technologies experts like Iride Rapone using AI is not a new idea. It has been a long time part of a routine. When Iride Rapone talks about this she always points out a difference. If we look at Siri AI shows that AI has been around long, before ChatGPT and it shows the range of artificial intelligence. Eye opening, is that not? To move through this area well the first step is to understand a difference:
AI CONSULTING, DIGITAL INNOVATION & TRAINING
Artificial Intelligence and Digital Innovation
Artificial intelligence is transforming the way people communicate, learn, design, and manage information. Understanding how it works and its potential applications means acquiring new skills to navigate technological evolution with greater awareness. It’s not enough to simply know how to use new AI technologies to produce content tailored for social media or visual materials for advertising; in fact, if we look back through history, there have always been creatives, designers, and graphic artists who bring ideas to life. One can embody all three roles, but one must have developed real-world knowledge and experience. For this reason, Iride Rapone offers her expertise, enriched by more than 20 years of hands-on experience in advertising, marketing, and mass communication. She has planned and designed marketing campaigns—ranging from digital to print—that have spilled over into the real world, generating direct purchasing responses from the target audience.
AREAS OF EXPERTISE
[01] AI CONSULTING & DIGITAL INNOVATION
Consulting on the use of generative artificial intelligence tools and digital technologies in professional contexts. Needs analysis, identification of application opportunities, and support for the integration of new tools into communication and production processes.
[02] AI LITERACY & PROFESSIONAL TRAINING
From traditional copyright regulations to training focused on understanding artificial intelligence, its fundamental principles, potential, and practical limitations. Programs geared toward developing digital skills, the informed use of generative systems, and the critical evaluation of results.
[03] GENERATIVE AI & CONTENT DEVELOPMENT
Use of generative artificial intelligence to support the design and production of textual and visual content. Development of operational methodologies that integrate creativity, human oversight, fact-checking, and communicative consistency.
[04] INFORMATION DESIGN & KNOWLEDGE COMMUNICATION
Organization, interpretation, and representation of information through information design and visual communication methodologies. Design of informational, educational, and technical-scientific content aimed at making complex topics accessible.
Analysis and testing of digital tools to improve the organization of professional activities, content management, and workflow efficiency. Particular attention is paid to human-machine interaction and the role of human supervision.
[06] RESPONSIBLE AI & CRITICAL THINKING
Promotion of a critical and responsible approach to artificial intelligence, considering the reliability of results, transparency, data protection, intellectual property, and the ethical implications of generative technologies.
HUMAN EXPERTISE + DIGITAL INTELLIGENCE
Professor Iride Rapone’s thinking follows a productive line of thought on innovation; indeed, during her lectures in 2024, she stated: “Technology is a tool that supports human capabilities; its value depends on the quality of knowledge, the skills of those who use it, and the ability to critically interpret its results. Programming the correct thought process into an AI system, in a responsible and informed manner, can yield fruitful results and, furthermore, optimise the achievement of a set objective over time. It can be an excellent tool if used with a clear mind and an awareness of the desired outcome”.
Iride Rapone’s aim is to foster an informed relationship between people and intelligent systems, in which technological innovation, design and professional responsibility contribute to the development of new opportunities.
